In today’s competitive market, every startup business faces a daunting task to create a database of its customers, which should be economical as well as effective. Today we explore some of the amazing & inexpensive list building techniques that work as a perfect algorithm for increasing customer traffic:
- Email marketing:
This strategy is a ‘low-cost’ way of informing your buyers about the business activities in the form of brochures or pamphlet via sending emails to them. However, along with the content, you should have a great email list. Email marketing is one of the best ways to create loyalty and brand awareness.
- Article Marketing
This is the most commonly used and traditional form of list building technique. Here you need to understand that the content of the article should have a definite purpose. The article should have some useful information about the startup venture, or your ‘idea’. Having an ‘opt-in’ box or a ‘call-to-action’ button is always better so that after reading the article if any reader is interested, they hit the button and subscribe themselves.
- Social Marketing
The best thing about social marketing is everything is in the public domain. Therefore, with the help of social sites, blogs, and forums you can pass on business information to everyone. It’s always advisable to include your signature with email-ID and website. Visitors who are genuinely interested will subscribe to the newsletters or subscriptions. An important part of social marketing is to showcase your presence and be active online. Adding social buttons on your email is also a nice idea as the visitors who like the content can again forward or share the content among their circles that further assists in bringing back prospective clients.
- Joint Ventures
This is a clever thought process that is trending nowadays. By partnering with other entrepreneurs having similar businesses, you can give a huge push to your list building campaign. If you have the right strategy, you can add up hundreds of new subscribers in a very short span of time. Joint ventures are also a successful option as they create ‘joint events’ which is been promoted by all the businesses and they get a huge benefit out of these events online. Also, this acts as a boon for startup ventures as they always require a stable platform.
- Optimizing the Capture Form
It’s very vital for any business to learn the art of converting or finalizing the deal. Yes, getting traffic on the website is crucial; however, you also need to check how much you are converting those hits into the business. Hence, a ‘capture-form’ is one of the most important weapons in the arsenal that can win any online battle for list building. One good way of attracting the potentials visitors to fill the capture form is by using catchy headlines, offering discount coupons or incentives. Everyone likes a gift on their first visit. Secondly, if a visitor fills the details and gets the incentive or coupon, there should be social icons placed nearby, that can share the news about the incentive among the visitors’ circle.
Just remember, before the action begins, have a stringent business plan and then place these ideas accordingly to gain success.
– Devasish Kanojiya
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