Is it Relevant?
Businesses across the globe are embracing a plethora of marketing techniques to promote their business online. The advent of technology has paved the way for mobile apps that are now omnipresent in almost every business sector. Right from eCommerce to manufacturing, startups to hospitality, new-age mobile apps are today’s marketing tool to explore the potential of mobility. This post digs deeper to unveil the 5 amazing ways as to how mobile apps are an effective tool to drive your business forward.
With a bounty of benefits, the emergence of mobile apps is changing the paradigm of today’s business. As the saying goes – time is money, these apps are echoing the statement as they stand out to be swift, easy, and cost-effective. Let’s continue reading to understand how it’s the game-changer in today’s world.
Creating awareness and communicating with your existing and probable customers is a constant process. Apart from promotion, it fosters trust amongst your users that ultimately results in generating higher revenues. Customer-friendly features like loyalty programs, 24/7 customer support, social media integration are some eye catching examples.
Another aspect is budget – while traditional means dig a big hole, top-rated mobile apps are cost-effective and save a big chunk of your annual budget.
Search engine giants Google follows a mobile-first approach wherein it’s easier to maximize visibility through a business app. With technologies like AR, IoT, and VR at the helm of every tech-enabled initiative, the mobile-apps offer an interactive and engaging platform for the users.
Independent reports reveal that apps now account for approx fifty-two percent of all time spent on digital media. Furthermore, it says that eighty-nine percent of smartphone users spend their mobile media time engaging through different feature-enriched apps.
Scaling up Revenues
Today’s business eco-system is always on the roll. These trending mobile apps are the easiest way to stay connected as it’s always possible to upgrade the app to meet user requirements. Updates at regular intervals help to retain and engage customers that lead to increased profits by converting them into leads. Additionally, in-app purchases and advertisements are an effectual way to generate revenues.
Global Paid-for mobile app revenues in 2017 – $29 billion
Worldwide In-app purchase revenues in 2017 – $37 billion
US mobile app advertising revenues in 2017 – $33 billion
New-age mobile apps are an effective way to understand user preferences and analyzing their interests, behaviours and buying patterns. Business owners are engaged in designing create customized selling options as they have a user-specific data.
Reports suggest that upto seventy-nine percent of users like to engage with a brand if it offers a customized option based previous buying patterns. Geo-tracking and ad-campaigns also go a long way in delivering just-in-time offers.
Push Notifications – The Game Changer
As push notifications are only enabled in mobile apps, studies show that push notifications cracks higher opening, click, and retention rates. Here, the timing and frequency stand to be the core components as the notification in the app is also important.
Promotional offers such as flash sales, discounts, seasonal offers, are the most popular notifications. Announcing a limited sale offer based on a geographical location of the business and using geo-fencing technology is trending too.
The Final Say
There is no exaggeration in saying that technology has scaled the mobile app development to newer heights. In today’s competitive business arena, a feature-rich mobile app is a apt way to enhance brand identity within the online world.
Integrating the advanced features in the next-gen business mobile apps caters to the diverse business needs. With careful planning and utmost focus on business objectives, the new-age mobile apps are taking businesses to the epitome of success. So finally, if you’re here, you have decoded the best ways to expand your business.